Innophoria!

Innophoria Labs is the experimental branch of marceloiniarra.com, a team dedicated to innovative research and the design of public mobilization prototypes. These projects are developed for International NGOs, as well as grass-roots organizations with third-party sponsorship.

Got a challenge? Need some prototypes?

MISSION:

Innovation Challenge: To develop an innovative communications tool for the 29th International Fundraising Conference (IFC) that puts all 900 participants, from all over the world, at the centre and opens up dialogue in real-time for all IFC participants.

Innovation Specifications: Marceloiniarra.com joined forces with the Resource Alliance to sponsor this year’s 29th IFC with the development of an innovative communications tool via Innophoria Labs.

This communications tool must be available to all participants and enable them to give real-time session feedback, network and maintain an open line of instant communication throughout the IFC.

Innovation Tools: Innophoria Labs developed an easy to use, instant communications tool using Twitter and a basic projection screen.

Result: The Twitter Billboard – Allows participants to communicate with each other throughout the IFC via Twitter. The messages would then be projected onto a large screen in real-time, providing instant feedback, networking opportunities and general communication throughout the conference. The billboard can be customized for all organizations for both internal and external conference needs.

“We’re really excited to be partnering with Marceloiniarra.com in the launch of a Twitter Billboard at the International Fundraising Congress. We feel it will really open up the opportunity for both IFC participants and organisers to communicate and network with each other during real-time, as well as providing delegates with the chance to give immediate feedback on the conference itself. It’s typical of Marcelo to come up with an idea so innovative and fun, and yet brilliantly simple at the same time,” Alan Bird, Marketing and Communications Director for Resource Alliance.

(pone la tarjeta del Twitter billboard – el screen shot)

For more information on the Twitter Billboard or the development of other public mobilization prototypes, drop us a line at labs@innophoria.com